NEOGARD® Unveils Refreshed Brand Identity, Logo and Website

LAS VEGAS (February 5, 2020) – Neogard®, a part of Hempel, announced at the 2020 World of Concrete Show in Las Vegas, Nevada that it launched a refreshed brand identity, redesigned logo and website. The changes reemphasize the product line’s mission to deliver a best in class coating experience while providing top-notch customer service. Neogard’s systems have been specified and used on prestigious projects around the world by leading architects, engineers and consultants for more than 60 years.

The refreshed Neogard brand essence pulls heavily from the Hempel Group story that is one of trust and continuous improvement. As part of the Hempel Group, Neogard never stands still, and shares in the ambition to be the industry’s best provider of coatings solutions. Historically, Neogard has been respected for delivering trusted solutions to the construction business that provide superior protection for customers’ assets. Trusted solutions define the essence of Hempel and in turn, the Neogard brand.

The updated logo represents Neogard’s coating solutions covering and protecting the surface it is applied to. Fluid, flexible and forward thinking, the visual design reflects the brand essence of continuous improvement. The word mark Neogard uses is a modern font in solid black conveying the product line’s strong presence and position as the market’s most trusted provider of construction coatings solutions. The Hempel endorsement of the logo underpins the Neogard brand supported by the strength of its parent company.

Our new logo better communicates what Neogard stands for today, said Ashwin Kumar, Hempel Marketing Director for North America. We’ve kept visual elements that reflect our heritage and corporate objectives to achieve strong growth, drive innovation and provide customers with a portfolio of trusted concrete coating solutions.

Discover more about NEOGARD construction coatings available at Atlas Supply, Inc.

Read the original press release, and visit the NEOGARD website.

Last Modified: September 7, 2020